BMW Mini-Cooper 1500-2000 words

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BMW Mini-Cooper 1500-2000 words

Third Individual Writing – Industrial Design Paper

• The student should analyze the trademark issues facing industrial
design – BMW Mini-Cooper 4-door vs the Lifan 320
– BMW Sells its Mini-Cooper 4-door in the US.
– Assume that the Chinese auto manufacturer Lifan was selling its SUV in the US.
– If BMW were claiming that Lifan infringes their trademark design in the US, would they
win?
• Apply US Trademark Law in the context of sales / consumers in the U.S.

• Format
– Exec Summary / Main Body